Ammon Salter
ammon salter

TEACHING

I teach corporate entrepreneurship and a doctoral readings class in entrepreneurship and innovation at WBS. I also help with methods for the GLOMBA programme. When I teach, I use a mix of styles and approaches, but my main goal is to keep it lively and engaging. I also co-wrote a textbook, The Management of Technological Innovation, with Mark Dodgson and David Gann. I try to embed research into all aspects of the course materials, hoping students will develop a scientific approach to innovation and entrepreneurship.

I design, develop, and use games and simulations as part of my teaching practice. These tools have greatly benefited from my students’ contributions who playtested them. I have also greatly benefited from comments and suggestions from other educators.

Academic year 2025-26 at Warwick

Corporate EntrepreneurshipMasters in Management
Innovation LeadershipExecutive MBA, London
Readings in Entrepreneurship and InnovationDoctoral programme

Before

At Bath, I taught Innovation Management on the MBA, and Commercialisation of Innovation and Technology Entrepreneurship on the masters programmes.

At Imperial, Innovation Management for the Masters in Management and the joint honours degree, Research on Innovation for doctoral students, and executive programmes for IBM, Arup, Laing O’Rourke and the Royal Society. I was the academic lead for the development and early years of the Masters in Innovation, Entrepreneurship and Management, which has been running for over 15 years.

At SPRU, I taught the policy-making process on the Masters in Science and Technology Policy.

I received the Warwick Business School award for outstanding contribution to student learning, 2024–25 and 2025–26.